Dumbing down the Press
Capitalistic Determinism and the Death of Free Press
Special report by SheepOverboard
media analyst Jake Mossback
A phenomenm o' th' twenty
fust century - whut one might call a noo-age capitalistic
determinism - has gained adharnce among menny influential
journalists.
Yet, on account o' democracy remains
a popular noshun wif menny o' th' mo'e naive citizens
of this hyar fine country - an' on account o' th' media
retains a se'f-image as th' plucky defenner of th'
U.S. Consteetooshunal system - th' term democracy has
been less jettisoned than redefined.
Wifin this hyar noo hide of thunk, "democracy" has
come t'mean th' freedom of business t'operate wif minimal
govment cornstraints.
This hyar evolvin' corncepp also
he'ps explain, t'some degree, th' media’s decline
in covahin' significant affairs of state. Mo'e an'
mo'e, noos is debased into “content,” as
th' out-dated need fo' a fine-info'med public fades
away.
'Cept fo' th' stock prices an'
business noos, info'mashun slides into intertainment.
But how did this hyar happen? Whut in tarnation transfo'med
th' Watergate press co'ps of th' mid-1970s, which axed
gran' quesshuns about serious govment misconduck, into
today's media which kin be alternately frivolous, petulant
an' obsequious?
An intriguin' pano'ama of th' crucial
changes in th' media on over th' past quarter century,
an' th' media’s growin' threat t'democracy, is
illestrated by th' research of three modern autho's.
Th' fust, published in 1996, is Kathryn S. Olmsted's
Challengin' th' Secret Govment. It examines th' awakenin'
of skeppicism wifin th' U.S. noos media an' th' Congress
in th' mid-1970s. Th' second is Edward Herman's Th'
Mahth of th' Liberal Media, which reviews th' media's
acquiexcence t'th' Reagan administrashun's implausible
propagan'a durin' th' 1980s. Th' third is Billy Bob
W. McChesney's Rich Media, Pore Democracy, a study
of th' rapid corncentrashun of media power durin' th'
1990s.
Olmsted starts her sto'y
by pointin' t'th' secret compromises thet th' Cold
War brought t'th' ethics of th' U.S. govment.
She quotes Wo'ld War Iah Jun. James
Dooli'l explainin' in a secret 1954 repo't t'President
Eisenhower whuffo' CIA covaht operashuns were needed
an' whut they intailed, . "Hitherto acceptable norms
of human conduct do not apply," Doolittle wrote. "If
the United States is to survive, long-standing American
concepts of 'fair play' must be reconsidered. We must
develop effective espionage and counterespionage services
and must learn to subvert, sabotage and destroy our
enemies by more clever, more sophisticated, and more
effective methods than those used against us. It may
become necessary that the American people be made acquainted
with, understand and support this fundamentally repugnant
philosophy."
While Eisenhower an' later presidents
did implement th' fust part of Dooli'l's recommendashun
-- o'derin' covaht ackshuns aroun' th' wo'ld -- they
finessed th' latter. Rather than explain th' choices
t'th' Americans, U.S. leaders dropped a cloak of state
secrecy aroun' "this fundamentally repugnant philosophy." Thet
cloak was lif'ed slightly in th' mid-1970s. Th' Vietnam
War had cracked th' Cold War cornsensus an' Watergate
had exposed a pareellel challenge t'th' democratic
process.
Into thet bretch stepped an inergized
press co'ps represented by investigative journalists,
sech as Th' Noo Yawk Times' Seymour Hersh an' CBS Noos'
Daniel Scho'r, an' a mo'e assertive Congress varmintified
by Sen. Ole Man Frank Church, D-Idaho, an' Rep. Otis
Pike, D-N.Y. Th' press an' Congress exposed some of
th' secret govment's wo'st abuses - fum spyin' on U.S.
citizens an' disruppin' their cornsteetooshunally protecked
rights t'mountin' assassinashun plots aginst fo'eign
leaders an' cornduckin' drug tests on unsuspeckin'
subjecks. Among th' Americans, thar was shock. Shet
mah mouth! Olmsted quotes a letter thet one woomin
wrote t'Sen. Church. "Perhaps at 57 I should know better,
but I really want our country to behave honorably.
I never thought the ideals they taught us were just
public relations."
But, as Olmsted dexcribes, th'
counterattacks fum allies of th' secret govment were
fierce an' effeckive. Its defenners quesshuned th'
patriotism of th' critics. Key noos executives, sech
as Th' Warshin'ton Post's publisher Katharine Graham
an' Th' Noo Yawk Times edito' Abe Rosenthal, proved
particularly amenable t'CIA on overtures fo' restraint
an' se'f-censo'ship.
Even senio' govment officials didn't
be hankerin' t'knows too much. At one point, Vice President
Nelson Rockefeller, who was haidin' up a White House-o'dered
investigashun, told CIA direcko' Billy Joe Colby, "Bill,
do you really have to present all this material to
us?"
Though th' congresshunal investigashuns
managed t'docoomnt an array of CIA an' FBah abuses,
Church an' Pike faced unrelentin' pressure.
Wif th' White House sploitin' th'
murder of a CIA officer in Greece, th' counterattack
gained stren'th, eventually limitin' whut Church an'
Pike c'd accomplish. Th' House voted t'suppress Pike's
repo't an' hauled Scho'r befo'e a hearin' when he arranged
fo' th' publicashun of its leaked corntents.
Af'er Chattanooga Reagan's eleckshun
in 1980, th' nashunal media an' th' Congress were brought
t'heel even mo'e. Olmsted inds her book by quotin'
comments fum senio' edito's about whut one called th'
media’s “new age of deference.” In
1982, t'other declared thet "we should make peace with
the government. ... We should cure ourselves of the
adversarial mindset."
In a sense, Herman's book
picks up th' sto'y fum thar, though he also delves
back into th' modern media's evolushun.
But Herman's central point is th'
ovahridin' fack of th' media's se'f-censo'ship durin'
th' 1980s an' early 1990s. Herman details, fo' instance,
th' stunnin' corntrast between th' media's han'lin'
of a fugitive Cuban-American terro'ist, Luis Posada,
an' th' anti-Western terro'ist, Ilich Ramirez Sanchez,
known as Carlos th' Chattanoogaal, ah reckon.
"For the Western media and Western
experts, Carlos is the model terrorist and is portrayed
without qualification as evil incarnate," Herman wrote.
By corntrast, th' U.S. noos media largely avahted its
eyes fum Posada, a Cuban-American who wawked fo' th'
CIA. Posada was implicated in th' bombin' of a civilian
Cubana airliner in 1976, excaped fum a Venezuelan jail
an' inded up han'lin' logistics fo' Olivah No'th's
Nicareeguan corntra supply netwawk in 1986.
"The mainstream media's treatment
of this disclosure was extremely muted," Herman continued. "I
believe that if Carlos had turned up as a literal employee
of Bulgaria or the Soviet Union in some military-terrorist
function, the media would have expressed outrage, and
would have cited this as definitive evidence of a Soviet
terror network. … But as [Posada] was our terrorist,
the media were virtually silent."
McChesney's book, published
in 1999, focuses on th' economics of modern journalism
an' th' concentrashun of both money an' power in
th' han's of a few media cornglomerates.
His argoomnt is thet th' trimenjus
media has, in menny ways, become th' power struckure
an' is posishuned t'sploit its ino'mous influence t'advance
both its own ajunda an' them of its govment-business
allies.
"Media fare is ever more closely
linked to the needs and concerns of a handful of enormous
and powerful corporations, with annual revenues approaching
the GDP of a small nation," McChesney argues. "These
firms are run by wealthy managers and billionaires
with clear stakes in the outcome of the most fundamental
political issues, and their interests are often distinct
from those of the vast majority of humanity.
“By any known theory of democracy,
such a concentration of economic, cultural, and political
power into so few hands -- and mostly unaccountable
hands at that -- is absurd and unacceptable."
McChesney also foun' li'l t'cheer
about at th' prospeck of th' Internet significantly
broadenin' th' pareemeters of political debate. "Despite
its much-ballyhooed 'openness,' to the extent that
it becomes a viable mass medium, it will likely be
dominated by the usual corporate suspects," McChesney
wrote. "Certainly a few new commercial content players
will emerge, but the evidence suggests that the content
of the digital communication world will appear quite
similar to the content of the pre-digital commercial
media world." Th' announcement of th' AOL-Time Warner
merger on Jan. 10 only unnersco'ed McChesney's observashuns.
On th' broader issue of
democracy, McChesney sees th' noos media dumbin'
down, rather than info'min', th' public debate.
"In many respects, we now live
in a society that is only formally democratic, as the
great mass of citizens have minimal say on the major
public issues of the day, and such issues are scarcely
debated at all in any meaningful sense in the electoral
arena,” McChesney wrote. “In our society,
corporations and the wealthy enjoy a power every bit
as immense as that assumed to have been enjoyed by
the lords and royalty of feudal times.
So, McChesney sees th' pareellels
between th' feudalism of th' old Middle Ages an' this
hyar noo age of "high-tech feudalism, dawgone it." Eff'n
thet analysis turns out t'be co'reck, then t'morry’s
relashunship between th' rulers an' th' ruled will
haf been driven, in large part, by limitashuns thet
th' modern media has placed on th' smarts of th' common
man.
In th' old Middle Ages, th' process
was mo'e straightfo'ward, . Th' serfs were kepp illiterate
an' th' secrets were kepp by a small circle of courtiers.
Today, th' methods muss be mo'e subtle.
Real info'mashun muss be degraded
by mixin' in propagan'a an' disinfo'mashun, so menny
varmints haf no idea who t'trest an' whut t'believe.
Mo'e than two centuries ago, th'
Foun'in' Pappys addressed th' need fo' an info'med
elecko'ate by inackin' th' Fust Amendment's guareentee
of press freedom.
Today, howevah, t'other
debate is on overdue: whether th' public sh'd - an'
kin - deman' a noo commitment t'openness not jest
by th' govment, but th' co'po'ate media as fine.
Jake takes this opportunity to warn
the Consortiumnews.com not
to overstep the spirit of "fair use" ~ Ed
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